Fans did a double take after Khloe Kardashian unveiled her latest fragrance ad. A steamy video promoting her new scent quickly sparked speculation online, with some viewers initially mistaking it for a teaser tied to “Love Island.” The confusion appeared to stem from the tropical setting, romantic visuals, and the appearance of a shirtless male model alongside the reality TV star.
Khloe Kardashian cozying up to mystery man in new fragrance ad draws fan reactions
Khloe Kardashian is ushering in summer with the launch of XO Blue, the third fragrance in her growing perfume collection. But alongside the scent’s debut, it was the campaign’s steamy visuals that captured the internet’s attention.
The video opens with Kardashian posing on a picturesque beach, showcasing the fragrance’s striking blue bottle against a backdrop of white sand and crystal-clear water. Dressed in a metallic blue swimsuit and layered silver jewelry, she embodies the tropical theme that inspired the perfume.
As the campaign unfolds, the mood becomes more cinematic. Kardashian later appears in a crochet bralette and low-rise jeans while moving through the coastal setting. The final scenes introduce model Brandon Good, who joins her in a series of intimate shots by the shoreline. Their on-screen chemistry became an immediate talking point among viewers.
Several social media users joked that the video looked more like a promotional teaser for “Love Island” than a fragrance advertisement. “I thought this was love island promo,” one fan commented. Another admitted, “I thought it was gonna be a love island debut.”
Kardashian herself described XO Blue as a scent inspired by escapism. In her announcement, she said the fragrance is about “vacation, escape and fun,” adding that she hopes it can “transport you away.” The perfume reportedly combines notes of lychee, bergamot, magnolia, and coconut to create a fresh yet warm fragrance profile.
While some fans focused on the romantic visuals, others were eager to learn more about the scent. One commenter praised the fragrance notes, writing that the coconut accord made them excited to smell it. Others simply complimented Kardashian’s appearance, with one fan telling her, “Girl you look amazing.”
