Dua Lipa turned Milan into her personal runway this week with a dazzling new Olympics campaign, wearing a Ferragamo see-through dress and swapping it for a Dolce & Gabbana minidress soon after. The singer appeared in NBC’s new campaign celebrating Team USA ahead of the 2026 Olympic Winter Games in Milan, and while the message is about athletic spirit and empowerment, it’s her outfits that have everyone talking.
Dua Lipa swaps see-through Ferragamo dress for D&G minidress in Winter Olympics ad
Dua Lipa brought high fashion to the Winter Games, donning a Ferragamo see-through dress and then a Dolce & Gabbana minidress for the campaign. The promo, which premiered during the Macy’s Thanksgiving Day Parade, shows Lipa walking through Milan’s Galleria Vittorio Emanuele II — a scenic view featuring snowfall, architecture, and Italian glamor.
Lipa opens the advertisement in a striking see-through black dress from Ferragamo’s Fall/Winter 2025 collection by Maximilian Davis. The gown features a fishnet texture over a sleek silhouette, with fringe and rosette detailing that move fashionably as she walks. She accessorized with a Bulgari chunky silver chain necklace, while her dark hair, worn pin-straight, blended with the black dress.
Later, the pop star switches things up dramatically with a second look. In that, she wears a shimmering silver mini from Dolce & Gabbana, styled with a thick black faux fur coat that contrasts beautifully against the snowy setting. Moreover, the corset-style dress, with its lace-up bodice, gives a chic touch. Wearing a Bulgari pearl necklace and heels, Lipa brings theatrical confidence to the wintery scene, looking right at home in Milan.
The ad is set to her single “Training Season,” and Lipa name-drops Olympic standouts like Chloe Kim, Mikaela Shiffrin, and Lindsay Vonn, delivering her lines in both English and Italian throughout the video. At one point, she smiles into the camera and says, “See you there,” in Italian — a charming end to the campaign.
From Ferragamo’s edgy see-through dress to Dolce & Gabbana’s retro minidress, Dua Lipa turns this one-minute Olympic teaser into a full-on style moment.
Originally reported by Ishika Mishra on theFashionSpot.
