Meghan Markle and Gwyneth Paltrow’s respective brands, As Ever and Goop, are back on comparison charts. A report by Similarweb shows that As Ever, Markle’s lifestyle website, had about 196,831 monthly visits in October. Meanwhile, Goop, Paltrow’s lifestyle brand, received over 812,462 visits in the same month.
This indicates that Goop drew more than four times the traffic compared to As Ever. This is a significant blow for the Duchess of Sussex. However, the upside is that As Ever had a lower bounce rate than Goop. This means visitors spent more time on Markle’s website than on Paltrow’s.
Goop had more site visitors than Meghan Markle’s As Ever, report claims
Meghan Markle launched As Ever in April 2025. It’s a lifestyle brand with the content focusing on gardening, artisanal food, and meaningful living. Goop, on the other hand, was launched by Gwyneth Paltrow in September 2008. The brand caters to fashion, beauty, and food products. It also has a Netflix docuseries and podcast. Since both are lifestyle brands launched by public figures, focusing especially on women, people often draw comparisons between the two.
It was reported by the Daily Express that Goop had more than four times the traffic of As Ever. However, further analysis showed that visitors spent more time on Markle’s website, which had a lower bounce rate than Goop. While the traffic statistics could be a blow to Markle, a source told Newsweek that the brand “seems to be in a pretty good place.”
The source continued, “There’s still and always will be room for improvement, but it’s going really, really well. It’s starting to find its stride now.” As per a tip, As Ever sales increased in November. Many products were being offered at discounted rates during the festive season. Overall, the brand is doing well.
