Hailey Bieber is ready to launch a new Rhode product around Coachella season, and she brought her husband, Justin Bieber, into the Rhode universe for the tease. Over the weekend, Bieber previewed the next product for her beauty brand. In that, she introduced hydrocolloid pimple patches she called “Spotwear,” created with Justin and set to go live online on April 13.
Hailey Bieber’s Rhode is coming up with pimple patches
In an Instagram post teasing the Rhode product launch, Hailey Bieber wrote in her caption, “hello spotwear!!!! @rhode pimple patches designed in collaboration with my loveeee @lilbieber launching 4/13 at 9am pst.” And the photos she included show Hailey and Justin Bieber in affectionate selfies wearing the brand’s sticker-style patches.
WWD exclusively reported that Spotwear includes patches in playful shapes such as mushrooms, daisies, jelly beans, and bubbles, with more designs reportedly planned later. The patches will sell for $16. Moreover, the drop includes limited-edition Rhode products, including Peptide Lip Treatment in caramelized banana and Peptide Eye Prep in banana peel.
Bieber told WWD that she likes that pimple patches have become something people wear out in public, stating, “People go out in their day-to-day life wearing these fun stickers to cover a blemish.” Additionally, she explained her husband’s role in the collaboration, revealing, “He loves pimple stickers and he wears them all the time.”
Notably, the launch is just in time for Justin’s upcoming Coachella performances. He will headline the festival on April 11 and April 18. PEOPLE reported that he has also shared behind-the-scenes clips on Twitch while he prepares. In one video, Justin said, “Sometimes even the way we’ve been raised, is like, you know, just like, ‘Toughen up. Keep going.’ Being vulnerable can be really scary.”
Hence, Justin’s involvement with the Rhode product launch is like a personal project and a business move at the same time for his wife, Hailey.
