Zara Larsson took beach style to a new level in her new Desigual ad campaign, which features her in a blue bikini top and denim micro shorts. On April 7, the brand’s official Instagram page shared a short clip. It showed the Swedish songstress lounging in a beach setting but with a playful, kitschy vibe.
Zara Larsson lounges on the beach in Desigual bikini top and denim micro shorts
Zara Larsson donned a vibrant, retro-inspired summer ensemble that leans heavily into a whimsical mermaid-core aesthetic. She paired the Shiny Effect Bikini Top with Printed Denim Shorts. The structured, underwired bikini top featured a kaleidoscopic print of deep blues, magentas, and golden oranges. It had a sharp, V-shaped gap at the center of the bust and thin blue straps, creating a bold, graphic silhouette that mimicked the fluid colors of a tropical sunset.
The bottom half of the look consisted of high-waisted denim micro-shorts with a raw, frayed hem. It came with a paint-splatter effect in shades of purple, teal, and pink, perfectly echoing the palette of the swim top. Further, the textured, mottled finish of the denim added a rugged, beach-worn contrast to the more polished bikini.
Larsson wore oversized, glittery starfish hair clips nestled into her long, wavy blonde hair. She sported chunky, heart-shaped hoop earrings embellished with pink and white beads. The accessories added to the aquatic theme of the shoot. She also had a temporary silver glitter tattoo across her collarbone that read “Life’s a Beach,” anchoring the look in a nostalgic, early-2000s editorial style. Meanwhile, her makeup leaned into the whimsical aesthetic, featuring sparkly eyeshadow, pink blush, and a nude lip.
The “Midnight Sun” singer reclined on a vibrant, hot-pink plastic lawn chair, holding a large manila folder. The room was decorated with an eclectic collection of domestic lamps. There were also some glossy ceramic figurines, including white and blue dolphins and a glowing pearl-and-shell lamp.
Originally reported by Ankita Shaw on TheFashionSpot.
