White Lotus star Walton Goggins is cashing in on his “daddy” moniker. Fans, critics and internet users are using this term to describe the actor.
This made him the perfect choice for a continuing partnership with the GoDaddy brand. Walton was featured in his Super Bowl ad debut with the company last year.
The actor has teamed up with GoDaddy

The Righteous Gemstones actor told People he embraces the pet name. “I am so right-sized about everything that has happened in my life and I’ve been doing this for such a long time that the people that like what I do,” he said, adding, “And I like that they like what I do. I am out in the world in a very specific way … There is no artifice when it comes to presenting myself.”
Walton notes that his rise to stardom has not changed his life. “I suppose that’s what makes me a daddy for people — I’m somebody that’s open, older and confident in who they are as a person,” he said.
He describes a daddy as a kind, older person who is curious and adventurous. They also have “a little bit of swagger in their walk, based on that life experience,” which describes his on and offscreen persona.
Walton is now dubbed the “Daddy of Domains” as part of GoDaddy’s internet domain registry campaign. He asks jokingly, “What makes a daddy?” then names a few possibilities, including a child, the internet or “maybe it’s just being the very best at what you do. What matters is there’s a daddy of everything.” Walton then shouts GoDaddy is the “daddy of domains.”
Along with the most recent campaign and 2025 Super Bowl ad, Walton partnered with GoDaddy for his Walton Goggins Goggle Glasses in 2024.
TELL US – DOES WALTON PERSONIFY THE DADDY MONIKER?
