Donald Trump’s son Eric Trump publicly revealed the official gold logo for Palm Beach International Airport’s new name, which is a step toward the rebranding effort that state lawmakers set in motion earlier this year.
Eric Trump celebrates new logo for airport named after Donald Trump
In a post on X (formerly Twitter), Eric Trump called the design an honor for his father and shared his excitement about flights soon landing at “DJT.” “I am extremely proud to share the OFFICIAL logo for the Donald J. Trump International Airport in Palm Beach, Florida. There is no person more deserving of this incredible honor than [Trump],” he wrote. “Congratulations Dad! Looking forward to seeing flights landing at ‘DJT’ very very soon!”
The logo borrows elements from the presidential seal but is executed in gold: an eagle having a shield as its body holding olive branches sits above the airport’s name in black text, with gold stars placed throughout the emblem. Palm Beach County commissioners approved the logo on Tuesday as part of a trademark agreement in a 4-3 vote.
The trademark application was filed by DTTM Operations LLC, the company that manages the president’s likeness. It seeks to use “Donald J. Trump International Airport” on merchandise, including clothing, luggage, pet carriers, watches, clocks, and jewelry.
Florida Governor Ron DeSantis signed the airport renaming bill in late March after state lawmakers passed the measure. The change is expected to cost up to $5.5 million, according to The Center Square, which cited a funding initiative request submitted to the state Senate.
The Trump Organization, led by Eric Trump and Donald Trump Jr., has said the family will not profit from the renaming. In a February statement to The New York Times, the company said the president and his family “will not receive any royalty, licensing fee or financial consideration whatsoever from the proposed airport renaming,” describing the trademark step as an effort “to protect the name for Palm Beach County and the state of Florida, thus preventing bad actors from infringing upon or misusing the name.”
Originally reported by Devanshi Basu on Mandatory.
