Hailey Bieber is taking her skincare brand on a tropical detour. Rhode shared behind-the-scenes photos from its Summer ’26 campaign shoot, and the beach setting is doing all the right things. Palm trees, white sand, and a sun-soaked glow, the images capture the relaxed, sultry mood the brand is clearly going for this season.
Hailey Bieber flaunts sandy curves in cheeky string bikini photos
Bieber wore a black string bikini for the shoot. The top was tied at the neck with thin, delicate straps, while the bottoms featured a classic cheeky cut with ties at both hips. The fully black colourway kept the look simple, letting her sun-kissed tan and beach setting take centre stage.
She accessorised minimally with a small hoop earring, which was the only visible jewellery. Her hair was worn down, slightly damp and tousled from the beach air, swept back with one hand in a relaxed, candid pose.
The styling leaned completely natural. No heavy makeup, no statement accessories, just sand, sun, and a simple black bikini. It fits perfectly with Rhode‘s signature aesthetic — clean, minimal, and effortlessly glowy.
Originally reported by Samridhi Goel on TheFashionSpot.
