Cardi B‘s eldest child just landed a starring role in mom’s beauty empire, Grow Good Beauty. In a new campaign video, the rapper’s daughter steps into the kitchen to whip up a hair treatment mask. The result is one of the cutest cameos yet for the brand built around Cardi’s own hair journey.
Cardi B’s daughter has a little superstar moment for mom’s brand Grow Good Beauty
Kulture Kiara, Cardi B’s 8-year-old daughter, is the newest face of her mother’s hair care line, Grow Good Beauty. In a video shared by the rapper and the brand, Kulture is seen rummaging through the refrigerator for ingredients with her hair coiled tight in rollers.
“Where are the bananas? Here they are. And avocados. I need those for moisture. Oh, here’s the rosemary,” Kulture says. She then reacts to the herb’s scent, remarking, “Ooh, that’s strong,” and continues to pick out ingredients to add to her bowl.
After gathering everything she needs, the daughter of the “Bodak Yellow” hitmaker changes her mind about making the mask herself. “Or you can just use Grow Good,” she says, blowing a kiss to the camera and asking to add the product to her back-to-school list.
Grow Good Beauty has captioned the post by noting Kulture “knows exactly what’s needed for healthy hair,” pointing to ingredients like avocado and coconut that inspired the brand’s Get Rich Hair Mask. The campaign builds on Cardi B’s own DIY hair routines. The 33-year-old rapper spent years developing her Bronx-born brand. During her podcast appearance on “Aspire with Emma Grede,” she famously declared, “I put my own hair at risk testing these products.”
Fans have embraced Kulture’s growing presence alongside her mother’s brand. They quickly flooded the comments. “Yesss Kulture..make sure mommy and Grow Good cut you a check,” one user wrote, while another simply said, “The princess has arrived.” A third user cheered, “Oh Kulture, bravo! Voice acting on the way!” and one more predicted, “I just know Kulture going to grow up with Cardi’s personality.”
Originally reported by Rhea Tiwari on Momtastic.
