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Well, Abercrombie & Fitch you can’t have it both ways! You’re either with The Situation or you’re against him!
A few months back Abercrombie & Fitch publicly offered the GTL-lovin’ Situation money to stop wearing their clothes; issuing a press release claiming his affiliation with the company was bad for business and could do “significant damage” to their brand after Mike “The Situation” Sorrentino was photographed wearing it while filming Jersey Shore.
Then, the company followed up by creating t-shirts that clearly infringed on the skankerific star’s trademarks! Yes – Abercrombie & Fitch began selling shirts on their website emblazoned with “The Fitchuation” and GTL-You Know The Deal” Hmmm… that is oddly similar; shockingly so – I wonder where on earth they got the idea for “The Fitchuation”? Photos of the t-shirts in question are below. Now the shunned Situation is fighting back in court!
The Situation is asserting that despite Abercrombie advertising that he was offered a substantial amount dough if he gave up the brand, he was never actually offered that money at all and he is accusing the company of using him as a “marketing ploy” in the hopes to “draw attention to Abercrombie’s fashion line.”
And from now on, GTL officially stands for Gym, Tan, Lawsuit because The Situation is suing the company for violating his “trademarked slogans without permission,” claiming the t-shirts clearly infringe on his “trademarked Jersey Shore references.” Which, after all, is the nonsense that made him famous!
The lawsuit filed in Federal Court in Florida this Tuesday alleges Abercrombie “embarked on a worldwide advertising campaign using Sorrentino’s name, image and likeness to create brand awareness for its products by falsely claiming that [the company] had offered money to Sorrentino if he would stop wearing Defendant’s goods.”
Through his lawyers, The Situation contends that as a result of A&F’s “publicity campaign” they “profited off the use of a false affiliation with Sorrentino.” The suit also proclaims the retailer “wrongly used Sorrentino’s name, image and likeness for advertising purposes in violation of applicable law.” Oops — publicity stunt gone wrong A&F!
As a result of Abercrombie & Fitches’ blatant copying remarkably coincidental borrowing effort, The Situation is asking for a trial by jury, $1M in royalty payments and $3M in damages. Hey – according to Snooki he needs the money…
[Photo credit: DJDM / WENN.com]
THOUGHTS ON THE SITUATIONS SITUATION? DOES HE HAVE A RIGHT TO SUE? CAN YOU BELIEVE ABERCROMBIE THOUGHT THEY WOULD GET AWAY WITH THIS?!
What is wrong w a&f first paying the situation to stop wearing the line and now they are using the jersey shore slogans, which we all know started there. they are oh so grimey. cant stand stincky and fitch anyway
I never thought I would agree with this douchebag but he’s right. They don’t want him wearing their clothes and have made it public but they’re willing to basically use his name and phrase? Sorry, RT is right. They can’t have it both ways.
So A&F were upset that The Situation was wearing their clothes without getting a shout out?! Bad move to steal for publicity.
He’s such a clown. Can you say publicity stunt because he has lost all popularity and Jersey Shore could actually boot him and no one would care? What’s next….nude photos that get out via a bogus hacker? Definitley not a sex tape because he’s not into women!
Good for the Sitch, he is the only one on the show with a personality.
What a load of BS. A&F needs to fire their marketing staff.
A&F asked him to stop wearing their clothes becuase their sales dropped significantly because he was tarnishing the brand. Who wants to dress like that official King of douches.
I understand he has only applied to have his slogans trade marked. Nothing official yet.
Go away already.
They dont want to be associated with him…then they make shirts about him…
Hypocrites…..I’m no fan of his but he has a case in my opinion.
I’ve always hated that store.
Who EVER thought that The Situation would be in a situation where he is in the right?? Congrats, A&F. You have de-throned Sitch as the King Fool.
WISH HE WOULD GET HIS SKINNY PIGEON TOED LEGS OUT OF HE BOWELS OF SHOW BIZ. HE’S AN UGLY NO TALENT DIM WIT AND I HOPE I NEVER HEAR ABOUT HIM AGAIN.
A&F has always been shady.
Also, The Sitch isn’t the onlydouche bag to wear A&F– it’s up there with Ed Hardy as mid range douche wear.
He is suing because he is broke. And did he really trademark those sayings? Really? If he did…..maybe I should start trademarking my sarcastic comments and then make money off of them by suing people who use them.
Wait… What? I’m confused here.. These shirts came out last year. They didn’t make them AFTER they told him to stop wearing his clothes. Correct me if I’m wrong, but I don’t think he was the one who first said GTL. However, I did miss a few episodes of the first season. AND I hate Mike. He is such a douchebag and is so completely irrelevant, he is trying whatever he could to stay in the spotlight. I mean granted, JS is still on the air, but no one really gives a shit about him. And I’m pretty sure A&E were serious about their deal. It didn’t garner new attention from me. I buy stuff from there all the time.
I mean A&F.. I wish there was an edit button like Facebook LOL
Daisygirl, how is he broke? It is said that he made $5 million last year. Even a Jersey Shore cast member isn’t stupid enough to blow it that quick. Well maybe Snooki is but not the Sitch.
What you make doesn’t mean that you’re broke. It’s what you spend versus what you make.
He is so grody. I don’t understand girls these days…….how could you stomach being with this fairy boat, I’m sure he takes 3 hours to get ready, for cryst sakes he tans, he probably wears makeup and he’s posing with a frikin lollipop?
SPM,
She could just be hatin’, but Snooki did an interview with GQ where she claimed Mike has blown all his money.
BTW … I really do think he’s gay or bi at the very least. There’ve been several blind items recently that seem to point to it.
@18 shane, I know, what is with the lollipop? For some reason he is marketing lollipops? I don’t get it.
Does anybody know what is with situation and the lollipops?
rh205, being that Snooki seems to be the least credible I would take her comments with a grain of salt, this is the bitch that is constantly cheating on the loser she supposedely loves and seems to be in constant denial over her actions. It could be true but I am more inclined to believe that the Sitch is a greedy bastard who is stacking up for a rainy day which he is smart enough to be coming real soon.
Love him or hate him, I hope he rakes these pedophiles over the coals.
Isn’t the SITUATION about 35 years old already, grow up you uneducated, homely, looking idiot….go away all of Jersey Shore sucks…..I don’t watch
^ He’s 29 and looks 49. LOL
@ 20, If you look in the background, he’s at a sugar factory event. I’m pretty sure that was easier to hold than some m&m’s.