Once again, Real Housewives of Salt Lake City star Whitney Rose is optimistic about the future. Just months after reclaiming full ownership of Wild Rose Beauty, the skincare professional is relaunching her brand.
After initially launching her company as Iris + Beau, she rebranded it as Wild Rose Beauty in 2021. The rebrand reportedly cost her thousands and thousands of dollars, only to see the company go out of business four years later.
Then, against her better instincts, Whitney decided to create a direct-to-consumer, multilevel marketing (MLM) business model. The reported merger failed, leaving Whitney and her husband Justin Rose with “nothing.”
Is Wild Rose Beauty making a comeback with Whitney Rose?
On January 13, Whitney posted an Instagram Story showing her smiling next to a few of her new products. “Hanging with my girls,” Whitney captioned the post. “Exciting things to come for [Wild Rose Beauty] in 2026.”
Additionally, Whitney added a comment below that read, “Goodbye 2025 please shut the door on your way out.”
Following the failure of the merger, Whitney faced a “devastating” financial loss, as well as the termination of 30 employees. She admitted on RHOSLC that she had lost more than half a million dollars, putting a terrible strain on her marriage.
But after turning it all around, “We’re back selling,” Whitney told Bravo’s Daily Dish. “It’s been amazing to see that people are stepping up and still supporting me. Right now, I have my skincare line back, and I’m working on some new stuff. [We’re] just getting back into the rhythm of getting sales going and getting my customers aware that we’re back.”
“I’m beyond excited to bring Wild Rose Beauty back home,” she continued. “This relaunch is deeply personal to me. It’s about reconnecting with what I originally set out to create: a beauty brand that empowers, uplifts and celebrates authenticity. Wild Rose Beauty has always been about more than skincare. It’s about creating routines that help people feel beautiful inside and out.”
The Real Housewives of Salt Lake City airs Tuesdays at 8/7c on Bravo. It streams on Peacock the following day.
TELL US – WOULD YOU TRY WHITNEY’S SKINCARE PRODUCTS? WILL SHE BE ABLE TO RECLAIM HER FORMER SUCCESS?
