Katy Perry is bringing high-fashion energy to the gym in Balenciaga’s latest sneaker campaign. The singer appears in the brand’s new “On Repeat” campaign, effortlessly blending athletic movement with sleek styling while showcasing Balenciaga’s latest footwear design.
Katy Perry pairs bold workout fit with Balenciaga sneakers for brand’s new campaign
Shared on Balenciaga’s Instagram, the short campaign video places Perry inside a serene studio setting framed by large grid windows and soft natural light. The minimalist backdrop keeps the focus on Perry as she moves through a series of workout-inspired moments that highlight both her outfit and the sneakers.
For the campaign, Perry wears a sporty monochrome workout look that feels both polished and performance-ready. Her outfit features a fitted white, cropped zip-up jacket with a sleek, sculpting silhouette. The zip detail and structured seams give the piece a sporty edge while maintaining a clean, minimal aesthetic.
She pairs the top with high-waisted black leggings, creating a sharp contrast. The leggings feature subtle branding near the thigh and a body-hugging fit, completing a look that balances comfort with Balenciaga’s signature modern aesthetic.
The outfit is finished with the campaign’s centerpiece — Balenciaga’s Radar sneakers. Perry wears the bold metallic silver version of the shoe, which features chunky soles, layered panels, and black accents. The futuristic sneaker design adds a statement element to the otherwise minimal workout look.
Throughout the video, Perry moves between energetic and relaxed moments. She is first seen skipping, allowing the sneakers to take center stage as she jumps across the studio floor. Later, she transitions into a calmer sequence, sitting cross-legged on a mat while practicing slow breathing exercises.
The campaign, shot by Mitch Ryan, highlights the balance between performance and style that Balenciaga continues to explore. By pairing Perry’s sleek workout outfit with the bold Radar sneakers, the brand presents a look that feels equally suited for fitness and fashion.
Originally reported by Viha Shah on theFashionSpot.
