Meghan Markle and Prince Harry are facing fresh scrutiny over their Hollywood ambitions, as industry experts question the strength of their brand. After stepping back from royal duties in 2020, the couple signed major deals and positioned themselves as global media figures. Now, several setbacks have sparked concerns about their long-term appeal.
Royal expert says Meghan Markle and Prince Harry’s Hollywood dreams are hitting a wall
The Sussexes’ Spotify deal collapsed, and Netflix scaled back its reported $100 million agreement to a first-look arrangement. The platform also stepped away from Markle’s “As Ever” lifestyle brand. In addition, some of their projects failed to generate strong audience engagement, adding to questions about their long-term appeal.
PR expert Doug Eldridge told Fox News Digital that Hollywood depends heavily on public interest. “It’s not about talent, it’s about temperature,” he explained, noting that declining attention often leads to fewer opportunities. He argued that the couple’s post-royal messaging created confusion about their identity and direction.
Eldridge pointed to key moments, including their 2021 interview and Harry’s memoir Spare, as shifts in public perception. He claimed repeated rebranding attempts and a perceived “victim narrative” have divided audiences. According to him, their approach to building a long-term brand has lacked focus and consistency.
Royal expert Hilary Fordwich echoed similar concerns. She said the couple’s continued reliance on royal connections while distancing themselves from the institution has created skepticism. This, she added, has affected how both audiences and potential partners view them.
Their upcoming privately organized trip to Australia has also drawn criticism. Some experts have described it as a “faux royal tour,” raising concerns about public perception and costs, especially with expected security arrangements.
Despite the criticism, some observers remain hopeful about their future. They believe the couple can still reshape their brand by adopting a clearer, more focused strategy.
