Olivia Rodrigo was recently announced as the global brand ambassador for Lancôme. She was seen shooting a latest campaign for the brand, with a look that feels fresh, fun, and summer-coded. Shot in a sun-drenched, poolside setting, Rodrigo changes her signature edgy style for something far more clean yet head-turning.
Olivia Rodrigo embraces summer in $710 Alaia swimsuit for Lancome ad
For the shoot, she wears a $710 halterneck one-piece swimsuit from Maison Alaïa. It appears simple initially, but after careful observation, the design reveals its structure, detailing, and craftsmanship. The design features a semi-ribbed and textured white base with a clean criss-cross neckline. This wraps around her neck while framing her shoulders and collarbones.
The body-hugging ensemble fits her frame effortlessly, as if it were custom-made for her body. The bright white tone enhances the airy, summer-ready aesthetic and stands out perfectly against the bright visual elements. Across the campaign’s different clips, the styling remains consistent. In one moment, Rodrigo lounges on a bright pink float in a pool with an ocean view behind her. This emphasises the campaign and products’ relaxed mood. In another frame, she wears oval white sunglasses worth $550.
The MM107 shades from the Gentle Monster x Maison Margiela collaboration introduce a subtle retro edge to her look. This complements the simplicity of the swimsuit without overpowering it. The campaign specifically spotlights Lancôme’s Idôle range and positions the Idôle Skin Makeup Magnet Setting Mist as the primary product.
As Rodrigo moves through a summer shoot with ease, the video brings out the brand’s message of lightweight, long-lasting wear. The product delivers a glow so strong that it feels as if it’s barely there, as seen on the brand’s website. With Rodrigo as the new face, Lancôme aims to tap into a younger, modern audience as a legacy brand.
Originally written by Viha Shah on theFashionSpot.
