Hailey Bieber has become the face of Alaïa’s new campaign, dedicated to the Summer-Fall 2026 Archetypes collection, curated by Pieter Mulier. For the campaign, the model is almost baring it all in her blue coat dress.
Hailey Bieber wears a coat with daring high-slits for Alaia campaign
Hailey Bieber is posing for the cameras, and needless to say, her look is worth praising. Check out her snaps here:
The model and the beauty entrepreneur recently posed for the Alaia campaign to model their “SUMMER FALL 26 ARCHETYPES.” While the mom of one posed in various fits, her striking pose in a blue outfit was captivating as she wore a coat with daring high slits, leaving little to the imagination.
Captured by photographer Tyrone Lebon, Bieber looked stunning in the trench coat that she paired with heels, soft makeup, and a long ponytail. The RHODE founder even wowed in other looks for the campaign, as a person called her “so gorgeous” in the Instagram post of Alaïa. Meanwhile, another follower hailed her as “Queen.”
