Meghan Markle‘s popularity among Americans appears to have declined in early 2026. New polling figures and website traffic data also suggest a drop in engagement with her lifestyle brand, As Ever, during the same period. The Duchess of Sussex expanded her business portfolio in 2025 with the launch of her Netflix series, “With Love, Meghan,” alongside As Ever. The venture offers products including jam, honey, wine, and other home-inspired goods, positioning Markle as a major player in the lifestyle and influencer space.
Meghan Markle’s US popularity reportedly faces ’13-point decline over two quarters’
Recent data reviewed by Newsweek showed that Meghan Markle’s popularity ratings in the United States declined compared with previous months. According to YouGov America’s quarterly ratings data, the Duchess of Sussex was viewed favorably by 29 % of respondents during the first quarter of 2026, while 27 % held an unfavorable opinion of her. That gave her a net favorability rating of +2.
The figures mark a significant decline from the third quarter of 2025, when 37% of respondents viewed her positively and 22 % negatively. At that time, her net rating stood at +15. The change represents a “13-point decline over two quarters.”
At roughly the same time, traffic to Markle’s As Ever website showed signs of slowing. Data from digital intelligence platform Similarweb indicates that the website experienced fluctuations throughout the first few months of 2026, with U.S. visitors declining overall. In December, the site recorded approximately 246,000 visits worldwide, including about 108,000 visitors from the U.S.
In January, total website traffic increased slightly to about 268,000 visits. However, traffic from the U.S. dropped to around 89,000 visitors in January, suggesting that interest among users declined even as overall visits went up. But by April, the total website traffic decreased to 178,000, with around 61,500 users from the U.S. Although Markle has publicly expressed plans to expand the business internationally, the brand has yet to launch global shipping options. As a result, U.S.-based consumers remain the most important audience for the company.
