Kylie Jenner may have committed a hilarious fashion faux pas while promoting a new highlighter from Kylie Cosmetics. She shared photos on Instagram wearing a minidress that led to a somewhat embarrassing case of mistaken identity.
Kylie Jenner’s creative marketing stunt divided fans
Jenner appeared on Instagram to promote a new highlighter from her cosmetic brand, but her dress stole the show. Jenner wore a dress literally made out of cosmetic products, but fans thought they were condoms. What caused this? Well, the compacts that made up the dress looked exactly like the NSFW products.
The promotional post was captioned, “soft, smooth, summer-ready skin…apply our NEW natural blur brightening powder with brush 05 under the eyes or anywhere on the face you want to brighten.Available now at kyliecosmetics.com and @ultabeauty!”
Standing against a white wall, her mini dress made of compacts gives off the subtle glamour that her social media followers have come to appreciate. According to The U.S. Sun, the fan comments, unfortunately, were not as subtle.
“Is that a condom Dress lol?” asked one person, with another saying, “Had to do a double take; I thought those were condoms.” A third person joked, “Peak marketing.” One of her fans, however, shifted the focus from the dress and instead questioned why Jenner’s face and body looked different, saying, “In the last picture her face is white, the rest of her body tan.” White face, tan body. Is this what we’re doing now?” asked another. Another user quipped, “You’re looking gorgeous like always.”
Bold, theatrical beauty campaigns have long been part of Jenner’s branding. Over the years, she has promoted Kylie Cosmetics with elaborate concepts, including a Batman-inspired Halloween collection and the recent revival of her iconic “King Kylie” persona, proving she rarely shies away from unconventional marketing.
WHAT DO YOU THINK OF THE DRESS?
Originally reported by Sreemanti Sengupta for Mandatory
