Meghan Markle‘s lifestyle brand, As Ever, reportedly attracts more website visitors than King Charles’ Highgrove Gardens shop. It gives the Duchess of Sussex an unexpected edge in one measure of online interest. However, the figures do not necessarily prove that As Ever performs better overall, as the brand says, website traffic represents only one part of measuring a consumer business.
Meghan Markle’s As Ever reportedly gets more traffic online than King Charles’ Highgrove Gardens shop
Meghan launched As Ever in 2025 as she expanded into lifestyle and business. The launch came alongside her Netflix series With Love, Meghan, which gave viewers a closer look at her cooking, hosting, and homemaking interests. The brand has since built an online presence through its website and product launches.
According to the report, As Ever receives more website visits than the online shop connected to King Charles’ Highgrove Gardens.
The comparison gives Meghan a clear advantage in web traffic. However, the Royal Family’s main website still attracts far more visitors than either of the businesses. Ever has never released detailed sales figures, making it difficult to determine how the brand compares with other royal-linked businesses based solely on publicly available information. The company also pushed back against using website traffic as a direct measure of commercial success.
An As Ever spokesperson told Newsweek that comparing the brand’s website visits to those of royal websites is “probably not an especially meaningful comparison.” The brand also noted that website traffic can fluctuate significantly around product launches.
According to the spokesperson, visitor numbers may surge when As Ever introduces something new. That means a high number of visits does not automatically translate into stronger sales or a larger customer base.
“The focus is on building a sustainable brand and loyal customer base, not chasing page views,” the spokesperson said. The figures highlight the growing online presence of Meghan’s lifestyle venture. Ever now plays a key role in her post-royal career alongside her television and media projects.
