Jay-Z‘s music finds a new audience as Gen Z is discovering his music in an unexpected way. The rapper’s viral music came ahead of his U.K. tour in September.
Jay-Z’s 13-years-old ‘Tom Ford’ is surging on TikTok as he prepares for two London shows
Jay-Z’s hit track “Tom Ford” is going viral as new audiences discover his music. According to the Daily Mail, the rapper’s music is making rounds on TikTok after a few users started sharing his music. His classic hit track “Tom Ford” has 550,000 likes, 12,000 saves, and 16,000 shares. The song has over 10,000 TikTok videos and is now ranked 39 on the Hot 100. The track received 100 million streams on Spotify this month.
The renewed interest in Jay-Z’s music reportedly began when a young creator used the track during his live stream. Further, the song continued to draw attention after he connected the song with a Tom Ford suit he purchased for an event. The creator ended up introducing the track released in 2013 to the viewers who might not have explored his music. Tom Ford is a hip-hop track based on luxury fashion and success from his tenth studio album, Magna Carta Holy Grail.
The rapper’s music gaining traction on TikTok led to an increase in views on his other Albums. His albums have reportedly seen increased streaming.
He was stated as the “greatest rapper of all time” by Billboard and Vibe in 2023. The Brooklyn-born rapper returned to music recently as he performed a three-night residency at Yankee Stadium. His wife, Beyonce joined him on stage for a surprise performance for his celebration for 30th anniversary of his debut album.
Jay-Z’s influence goes beyond music, as the rapper has 24 Grammy awards and has sold more than 140 million records. He has secured 14 No 1 albums on Billboard during his decades-long career.
Jay-Z is set to perform in the U.K. at Tottenham Hotspur Stadium in London on September 4 and 5, 2026.
