Kim Kardashian and North West had a cute mother-daughter moment when the former posted a new SKIMS ad featuring her tween rocking some electric blue braids. The Instagram post introduced a limited Cactus Plant Flea Market × SKIMS capsule collection, photographed by Harmony Korine.
West posed in a cartoon-teddy sweatsuit while whipping around her hip-length blue braids. The founder shared the campaign stills with launch details and a festive dining room set. The outfit reads playful yet polished, and the hair does the heavy lifting to add a touch of edginess to the look.
North West wows in electric blue braids in Kim Kardashian’s SKIMS holiday campaign
The official SKIMS Instagram account announced North West as one of the faces of the Cactus Plant Flea Market collaboration. The caption listed the drop for November 20 at 12 p.m. ET. In the first image, she can be seen wearing a black zip hoodie and matching sweats. The set features a gingerbread-style SKIMS and snow graphics.
However, what stole the show was her hairstyle and hair color. West’s electric blue braids nearly reach her waist in the photos, with the tween playing with them in the accompanying video. She then completed the look with silver hoops and layered necklaces. The scene shows holiday place settings and warm wood tones.
The 12-year-old’s blue braids are making headlines. The vivid shade pops against the charcoal palette and cozy fleece. Close-up shots highlight clean glam, glossy lips, and defined brows. The hair choice amplifies the capsule collection’s playful spirit without losing SKIMS’s aesthetics.
Kim Kardashian, the founder of SKIMS and mom to North West, shared multiple frames from the shoot. The post keeps the focus on her daughter’s Gen Alpha energy rather than heavy product endorsement. The ad signals a family-focused campaign that still centers on the clothes.
Viewers can expect sweats with playful graphics, flannel pieces, and winter motifs to lead the holiday collection. The campaign imagery suggests sets that are ready for gifting, offering the ease to mix and match pieces. All in all, North West fronting Kim Kardashian’s SKIMS campaign is proof that a laid-back sweatsuit paired with statement-worthy hair can carry a festive fashion moment.
Originally reported by Santanu Das on theFashionSpot.
