Taylor Swift has always understood the quiet power of fashion nostalgia. In her latest video promoting “The End of an Era” docuseries on Disney+, the singer subtly leaned into that idea by rewearing a statement necklace fans instantly recognized. As per Sarah Chapelle, the John Grinsell & Sons piece, valued at $13,200, felt less like a styling choice and more like a deliberate callback. For Swift, fashion has long been part of the storytelling.
Taylor Swift’s $13K necklace steals the show in ‘The End of an Era’ video
In the clip, Taylor Swift appears polished yet relaxed, dressed in a sleek black top with her hair softly styled. The focus, however, falls on the gold necklace resting at her neckline. It’s the same distinctive piece she has worn before, featuring a T-bar design and a dangling stone, paired with delicate gold rings. The jewelry adds warmth and history to the look, echoing the eras she’s reflecting on.
While specific details about this particular piece in the “The End of an Era” clip are still being researched, Swift has been known to favor high-end jewelry like the Jacquie Aiche Marquise Diamond Snake Head Y Necklace. It retails for around $9,000 and features marquise diamond eyes and a fine gold chain.
The video arrives as Swift announces the release schedule for “The End of an Era,” her six-part Disney+ docuseries chronicling the making of the record-breaking Eras Tour. Episodes 3 and 4 drop at 12 am PT, with the final two arriving later this month. As Swift explains the project, her styling feels intentional. Rewearing a familiar necklace mirrors the series’ purpose: revisiting moments that shaped the last two years of her life.
The documentary promises behind-the-scenes access to rehearsals, creative decisions, and the emotional weight of touring on a massive scale. By choosing a piece of jewelry tied to her personal style history, Swift reinforces what fans love most. Nothing is random. Every detail means something.
Originally reported by Samridhi Goel on theFashionSpot.
