Kylie Jenner is stepping into a new era, both in fashion and her career. The beauty mogul stars in the latest Who What Wear cover story wearing an all-black KHY look while teasing the brand’s upcoming direction. Shot by Aidan Zamiri, the striking black-and-white editorial pairs Kylie Jenner’s signature glamour with minimalist styling, putting the spotlight on her evolving fashion label.
Kylie Jenner gets dolled up for Who What Wear in plunging KHY bra top
For the cover shoot, Kylie Jenner wore a plunging black leather KHY bra top with matching leather pants from her label’s upcoming collection. The stitched bra top featured a deep neckline, a delicate center knot detail, and textured trim, creating a bold yet refined silhouette. The monochrome styling kept the focus on the sleek leather separates while hinting at KHY’s next chapter.
The editorial also reflected the brand’s refreshed vision. Kylie recently revealed that KHY is moving away from fast-paced collaborations. Instead, it will focus on timeless wardrobe staples inspired by her Los Angeles roots. The new collections will feature versatile essentials designed to stay relevant beyond seasonal trends.
Her beauty look perfectly matched the dramatic portraits. Kylie Jenner wore her jet-black hair in low ponytails with a soft center part, framing her face effortlessly. Her makeup featured defined eyes, fluttery lashes, and matte nude lips. The glamorous yet understated look complemented the edgy leather outfit without overpowering it. Her long almond-shaped manicure completed the polished aesthetic.
One of the editorial’s most eye-catching images showed Kylie holding a cigarette as hairstylists and makeup artists made final adjustments. The candid moment gave the portraits the feel of an authentic behind-the-scenes fashion campaign. The cinematic styling added vintage supermodel energy while highlighting the craftsmanship behind the shoot.
Alongside the striking visuals, Kylie also opened up about KHY’s future. “I’m so excited about the future of KHY, and the rebranding is more about creating timeless forever pieces,” she said. With a refined design direction and confident styling, Kylie Jenner’s latest editorial signals a sophisticated new phase for both her fashion label and personal style.
Originally reported by Shweta Chakrawarty on TheFashionSpot.
