Meghan Markle’s brand is getting a huge celebrity endorsement.
The As Ever collection is one that Oprah approves of. Her signature line of products includes various wines, spreads and candles, among other things.
The Duchess of Sussex introduced her holiday collection late last month. It includes special tributes to her husband, Prince Harry, and their two children, Prince Archie and Princess Lilibet.
Having such a big name mention the brand is a massive boost for her heading into what promises to be a busy time of year.
Meghan Markle’s As Ever has landed in its first store
It appears that Meghan’s holiday collection is gaining traction and could soon be drawing considerable interest. The As Ever brand got a shout out on Oprah Daily as one of the former talk-show hosts Favorite Things list for 2025.
Oprah does an annual holiday wish list every year. She and Meghan have been neighbours since the latter returned to California. Fruit brands were a particular favorite of Oprah’s. The gift box featured on Oprah’s Favorite Things includes raspberry, strawberry and orange marmalade. Oprah has said, “I love to drizzle it on an English muffin, yogurt, or ice cream.”
That kind of celebrity endorsement could be precisely what Meghan needs for her holiday collection to take off. Her brand will be making its first-ever debut in a brick-and-mortar store for the 2025 holiday season.
Meghan will be happy to receive some positive feedback about her brand after getting her share of negativity recently. Jameson Stocks called out the Duchess and her brand, saying she is “exploiting” people. The former chef of King Charles believes that Meghan is using her royal status to market the products, a strategy that he doesn’t agree with.
Fruit spreads were Meghan’s signature items when first launching the brand as American Riviera Orchard last year. The project’s first product was sent to many of her famous friends.
The As Ever brand was inspired by Meghan’s love of cooking, entertaining, and hostessing.
TELL US – WILL AN OPRAH ENDORSEMENT HAVE HUGE FINANCIAL BENEFITS FOR THE AS EVER HOLIDAY COLLECTION?
