Alix Earle is serving poolside glamor in the latest campaign for SIPMARGS, wearing a plunging bikini from Montce. The influencer stars in the beverage brand’s “School of Serving” video. She can be seen strutting through a luxurious pool party in a cream-colored Montce bikini set that costs a total of $236. With retro-inspired styling and a lineup of towel-carrying attendants, Earle effortlessly steals the spotlight.
Alix Earle turns up the heat by the pool in plunging Montce bikini for SIPMARGS
Alix Earle’s look featured Montce’s Cream Silkie Zoe Bikini Top, priced at $134. Designed with a flattering square neckline and a cropped silhouette, the top featured softly ruched fabric across the bust. It also has wide shoulder straps and subtle boning for added support. Its structured fit highlighted Earle’s figure while the neckline dipped low enough to create a daringly plunging effect.
She paired it with the matching Cream Silkie Full Coverage High Rise Bikini Bottoms, retailing for $102. The high-waisted bottoms featured a smooth contoured waistband and a full-coverage silhouette that balanced the revealing top while giving the monochromatic swimwear set a vintage-inspired finish.
Throughout the campaign, Earle styled the bikini with metallic long strappy heels. In one scene, the star also layered an open white crisp blazer over the swimwear for a polished resort-ready twist. Her long blonde hair fell in soft waves. Bronzed makeup, rosy cheeks, and glossy lips completed the effortless summer look.
The campaign follows a “public S.I.P. service announcement,” introducing the fictional SIPMARGS School of Serving. Earle takes center stage as she walks through the lavish poolside setting surrounded by attendants in yellow uniforms carrying trays of canned cocktails. Thus, the campaign leans into the playful luxury aesthetic.
The influencer collaborated with SIPMARGS on the campaign alongside a post that read, “PSSA. SIPMARGS School of Serving is officially in session & we’re serving coast to coast all summer long,” making the stylish Montce bikini the standout fashion moment of the launch.
Originally reported by Viha Shah on theFashionSpot.
