Livvy Dunne said an awkward public moment did not remain awkward for long. As per a new source claim, the LSU alum looked back at her sweaty armpits clip and explained how she eventually used it to her advantage.
The moment first spread after she was seen in the stands cheering for her boyfriend, MLB star Paul Skenes. Later, it became part of a bigger conversation around visibility, nerves, and how candid moments can quickly fuel a Livvy Dunne viral video.
Livvy Dunne recalls turning viral sweaty armpits moment into an opportunity
Now, while discussing her Miller Lite campaign with OK! Magazine, Livvy Dunne framed that earlier clip as something she decided to own. The former gymnast said being online meant ordinary reactions could suddenly become a headline. Still, she did not stay stuck in that reaction. Instead, she treated the sweaty armpits chatter as a real-life moment that could be redirected into something useful, including a later brand deal built around the same clip.
Dunne said, “At first, it’s a little embarrassing.” Then she quickly shifted the tone. “But then I thought, ‘This is real life.’ I’m a girl cheering for my man, feeling nervous. Girls sweat, girls drink beer — it’s normal.’” That was the key turn in her retelling. Rather than deny the moment, the social media star normalized it. In turn, that made Livvy Dunne’s viral video feel less like a gotcha and more like a candid sports-night snapshot.
Later, the upcoming “Baywatch” series star explained how that mindset led to a more strategic next step. “I was like, ‘Okay, how do I turn this into something great?’” she said. “And it ended up working out.” It did. By October 2025, the sweaty armpits moment had already fed into a deodorant brand deal with Secret Clinical. That campaign directly nodded to the viral ballpark footage. The cheeky caption of the ad post read, “Thanks to @secretdeodorant and 3x the sweat protection, I can now cheer without worrying about the replay ?”
It positioned the clip as a stress-sweat situation, not a scandal, and made the whole thing part of her personal branding. Meanwhile, her current Miller Lite partnership gave that story a second life. Dunne told the outlet those baseball moments were real and not created for ads. She said Miller Lite had already been her go-to at games, including while supporting Skenes.
