The executive producer behind Vanderpump Rules and The Valley has inked a major deal with Sony Pictures Television. Alex Baskin, who founded the production company 32 Flavors, just sold a majority stake in the company.
Of course, that means Alex just got a little bit richer. More importantly, we’ve got the details on what this means for some of our beloved Bravo franchises.
The company produces Vanderpump Rules and The Valley
Alex’s suite of reality shows now falls under the purview of Sony Pictures Television. That includes the Pump Rules universe, The Real Housewives of Beverly Hills, and The Real Housewives of Orange County. According to a report from Deadline, they just closed the deal, but it’s been in the works for months.
There’s no word on how much Sony paid for the majority stake in Alex’s company. However, it’s all part of a broader strategy for Sony to cash in on the undying popularity of reality TV.
“Alex is one of the most passionate and hardest-working people in this business, with an impressive track record of building durable, culture-driving franchises,” said Katherine Pope, President, Sony Pictures Television Studios.
She continued, “This deal reflects our broader strategy to invest in best-in-class creative talent and scale distinctive, globally relevant IP. As the market evolves, we see real opportunity in premium nonfiction, and 32 Flavors strengthens our ability to deliver high-impact, returnable formats that connect with audiences and buyers around the world.”
Alex will remain the CEO of 32 Flavors, so don’t expect to see a major overhaul of the shows they produce. If anything, this might help us get even more content out of the production company.
“32 Flavors has been on a remarkable trajectory, and with Sony’s support, we expect that momentum to accelerate meaningfully,” Alex said in a statement.
He continued, “The company is built on a clear creative vision and a track record of creating and sustaining culturally resonant programming across formats, and Sony’s scale, track record, and talent-first approach allow us to build on that momentum at a greater level without compromising the integrity and entrepreneurial spirit that defines the company.”
32 Flavors already has a busy year ahead of them, so Sony is definitely going to get their money’s worth. Earlier this month, Bravo announced a limited-series spinoff of Vanderpump Rules in Las Vegas. They also renewed The Valley: Persian Style for another season.
Outside of the Bravoverse, 32 Flavors will produce Season 2 of Hulu’s Love Thy Nader.
TELL US – WHAT ARE YOUR THOUGHTS ON ALEX BASKIN’S BIG BUSINESS MOVE? ARE YOU LOOKING FORWARD TO SEEING THE NEXT CHAPTER FOR 32 FLAVORS?
