Meghan Markle announces brand new news regarding As Ever amid her rumored UK return. The former Suits star’s lifestyle brand teased the launch of a “fall favorite” this week. For those unversed, multiple outlets reported that the Sussexes are shifting back to the UK by the end of the month for an extended period of time.
Here’s how the internet reacted to Meghan Markle’s new As Ever announcement
On August 25, Meghan Markle unveiled her lifestyle brand As Ever’s latest product: Spiced Apple Butter on Instagram. As the Sussexes prepare to move to the UK towards the end of this month, the brand teased its latest launch and termed it a “fall favourite.”
The company penned in its newsletter: “There’s something special about the first taste of apple season, with its promise of crisp mornings and changing leaves just around the corner. Our new Spiced Apple Butter captures that feeling in every jar, with orchard apples and fragrant spices bringing the comforting warmth of the season to every spoonful.”
The Spiced Apple Butter will be available for purchase from Wednesday, August 26 onwards. Markle intends to keep As Ever running from the UK following the Sussexes’ impending move to Britain. Interestingly, back in 2015, the Suits star first passionately discussed her grandmother’s apple butter toast recipe on her now inactive blog, The Tig.
Markle revealed she “tweaked and modernized” the recipe for her blog. She explained: “This recipe is great because it’s a little bit savoury, and a little bit sweet.” The Duchess of Sussex even released a teaser video for her new launch.
Some X users reacted critically to the announcement. One commenter wrote: “Our founder’s family recipe? Just say Meghan. Everything this brand does is so gross and just lame really. It’s trolling at this point.” Another wrote: “HA! Apple butter. I called it. It’s still gonna be crap tho.” A third X user wrote: “Yawn. So now she’s going to shill apple something-apple butter? She’s yammered on about her grandmother making apple butter in the past. Either way-boring.”
Another X user criticized the announcement, writing: “Meghan Markle is among the LAZIEST business owners I’ve ever seen!! She’s literally reusing the video from last year when she launched her Holiday Collection to tease her forthcoming apple-based product. That’s just unbelievably pathetic.”
Originally reported by Anwaya Mane on Mandatory.
