Tyla’s TikTok and X (formerly Twitter) accounts have been deactivated, leaving fans wondering the reason behind it. The South African singer’s fandom, Tygers, seemed to have gone into a frenzy since they noticed the change. She has also made her Instagram account private, which means only her followers can access her feed.
Her deactivation stunt seemingly happened after the songwriter won two American Music Awards (AMAs). She is also set to release her new album, “A*Pop,” in the upcoming months.
Fans speculate why Tyla took a dramatic step on social media
Fans have come up with theories on Tyla’s dramatic step of deactivating her X and TikTok accounts. A Reddit user posted a screenshot of the singer’s Instagram account, which has now been set to private. Furthermore, they revealed that Tyla has deactivated her other social media pages, too.
This move caught the attention of several Reddit users as they commented on the post. Many speculated that the 24-year-old might be keeping things “mysterious” before her album release. Although the “A*Pop” drop is scheduled for July, fans speculated the deactivation stunt could be a “marketing tactic.”
One wrote, “The classic archiving social medias before album drops.” Another commented, “Seems like a marketing tactic ahead of her upcoming album. It’ll work because of how often she posts.”
Some also speculated that her reason might be personal. Furthermore, a few X users were worried about the songwriter. One tweeted, “TYLA has deactivated her TikTok & Twitter Account…praying that my girl is okay.”
Meanwhile, Tyla bagged two wins at the 2026 American Music Awards (AMAs) on May 25 at the MGM Grand Garden Arena in Las Vegas, Nevada. She won Best Afrobeats Artist and Social Song of the Year for her hit song, “Chanel.” Moreover, the artist was also nominated for two other categories, including Best Female R&B Artist and Best Music Video.
