Kyle Cooke is sharing some positive news for a change. The Summer House star has endured a brutal 2026, including financial issues with his business and a separation from Amanda Batula. The two had been married for four years, and West Wilson is now dating Kyle’s estranged wife.
Not only is his love life in shambles, but many thought his company, Loverboy, was as well. “Growth looks different for everyone,” Kyle posted on his X account, alongside a video. Was he about to announce the end of his time with the company?
There was a time when Kyle had to invest $500,000 of his own money into his business and go nine months without a salary. So, what did he have to say?
The Summer House star faked out his fans
It may have gone through some tough times, but Loverboy is alive and well today. That’s according to Kyle, who faked out everyone in a promotional video for the company online. He begins by discussing everything he’s been through this year, calling it all “very stressful.”
His announcement, though, was not what fans were expecting: “As of today, Loverboy is officially … using HubSpot AEO.” It’s a tool people use to monitor and improve how accurately AI-powered search engines like ChatGPT cite their brand. Basically, Kyle has a brand deal.
When he began using the AI tool, Kyle discovered that Loverboy “was a mess.” Thanks to HubSpot, he says they’re back on track and thriving. The Loverboy CEO jokes that “maybe I’ll be able to start taking advice from others now.”
His good news came a mere weeks after it appeared the business was set to go under. In May, Kyle said that Loverboy was on the “financial brink of disaster.” When the company was founded, it took out an estimated $4.2 million SBA loan. Part 3 of the Season 10 Summer House reunion airs tomorrow.
Stream episodes of Summer House on Peacock.
TELL US – ARE YOU SURPRISED TO LEARN KYLE COOKE’S BUSINESS IS THRIVING?
