Meghan Markle has reportedly adopted a new strategy for the growth of her lifestyle brand, As Ever, after allegedly facing rejection from Hollywood. The Duchess of Sussex has allegedly tried to become a part of the “elite celebrity circles.” However, after the high-profile Hollywood stars reportedly did not “embrace” her completely, she has now allegedly turned to social media influencers.
Meghan Markle is turning to influencers to build brand after Hollywood rejection, per source
Meghan Markle has reportedly been turning to social media influencers for the growth of As Ever, her lifestyle brand. This new strategy allegedly came after the Duchess of Sussex faced rejection from big Hollywood stars. As reported by Rob Shuter’s Naughty But Nice, a source told them that “Meghan wanted to be part of Hollywood’s inner sanctum.” The person continued, “She thought relationships with the biggest names in entertainment would lead to lasting friendships, partnerships, and opportunities.” The source then claimed, “It simply didn’t happen.”
In the meantime, another insider went on to talk to the news outlet about Meghan Markle’s dynamics with big Hollywood names. The person said, “The interest wasn’t mutual.” The insider explained, “Hollywood was happy to be photographed with her.” The person then added, “But very few people were inviting her into their real circles.”
Meanwhile, per the news outlet, Meghan Markle has now been approaching social media influencers instead. According to the news outlet, her “recent collaboration with lifestyle creator Olivia McDowell is just one example” of that. In the meantime, another source said to the news outlet, “This pivot is happening because the A-list route didn’t work out.” The person continued, “The people Meghan wanted most either kept their distance or moved on.”
Per the news outlet, the insider further explained, “Influencers are more accessible, more collaborative, and often more valuable commercially.” Meanwhile, another source claimed that Meghan Markle “keeps moving forward.” The person continued, “When one door closes, she looks for another.” “That’s always been her approach,” also added the source.
