Just when you think Jax Taylor might be laying low, he finds a new way to crash into controversy, full speed ahead. The former Vanderpump Rules star and very recent exile from The Valley is back in the spotlight for all the wrong reasons. This time, it’s a Cameo video that’s making the rounds, and not because it was touching or heartfelt. Nope. In true Jax fashion, it was tone-deaf, awkward, and left fans wondering if he’s hit a new low.
The video, which quickly went viral after being posted on Instagram, was meant to comfort a fan dealing with the loss of their father. Instead, it turned into yet another example of Jax being Jax—rambling, self-centered, and completely missing the mark. Let’s break down this latest mess.
Jax Taylor made a Cameo video for a fan who lost their dad
Cameo is supposed to be a place for lighthearted shout-outs and birthday wishes. But when Jax got tasked with sending condolences to a grieving fan, things went downhill fast. In the clip, he acknowledges the fan’s loss but then quickly shifts the focus to himself, mentioning how “You’re never gonna recover from this.” He started the video by saying, “Hey, Gina, how are you? It’s your favorite Vanderpumper, your number one guy in the group, Jax Taylor.” He added, “I know how you’re doing. You’re doing sh*t … My philosophy is this: we are on this earth for a good time, not a long time, as you know.”
At one point, Jax literally says, “I know Vanderpump Rules has come to an end. We had a great run, all because of you guys. Let’s be honest, you can only cheat on so many people,” he went on. “You just lost your father, and I won’t sit here and be like, it’s gonna be okay. I’m sure everybody’s saying that to you right now. It’s not. It’s not gonna be okay … Right now, it’s the best it’s ever gonna be.” While the conversation might make sense in a casual venting session with friends, it’s not exactly the kind of comforting language you’d hope to hear in a sympathy message. Fans immediately clocked the tone as off.
Jax has faced backlash for the video, as he continues to spiral after leaving The Valley and his bar business
Sure, Cameos are unscripted, and grief can be awkward to address but Jax’s delivery felt less like a sincere effort and more like he was checking off a task between protein shakes and TikTok rants. The worse part came when ne told the fan, “And it’s actually worse now than it’s ever been. So I can sit here and blow smoke up your *ss and say, oh, my god. Don’t worry, he’s in a better place. Yada, yada, yada. That’s all bullsh*t.” His appearances on social media have grown increasingly erratic. Jax ended his rant by saying, “Not gonna f*cking be okay. It’s just not. You’re never gonna recover from this. Never.”
He went on. “If there’s anything I can do, please reach out to me … If you wanna come on my podcast and talk about it … What I suggest is you tell everyone to f*ck off. That’s my advice. I hope everything goes better, Gina. Thank you, thank you so much for thinking of me.” The Cameo video only adds fuel to the fire. Instead of showing growth or maturity, it’s another reminder that Jax often puts his foot in his mouth—and then blames the world for calling it out. At a time when he could be focusing on rebuilding his image, reconnecting with his family, or even launching a more thoughtful rebrand, Jax is doubling down on the same behavior that got him in trouble in the first place: impulsive, unfiltered, and lacking in self-awareness.
How should Jax move on?
That’s the million-dollar question, isn’t it? The truth is, Jax has always had a loyal fan base that thrives on his chaos. But even the most devoted followers are starting to lose patience. If he wants to avoid becoming reality TV’s cautionary tale, he needs to make some serious changes. Step one? Stop talking and start listening. Whether it’s through therapy, mentorship, or just picking better friends, Jax needs people around him who are willing to call him out. And more importantly, he needs to actually hear them.
Step two? Take a break from the spotlight. Not forever, but long enough to reflect. A little silence might do more for his image than another defensive Cameo ever could. And step three? If he really wants to stay in the public eye, he should consider pivoting to something that allows for growth—podcasting, self-improvement content, or even a book about what not to do in the Bravo-verse. Anything that shows he’s capable of learning from his mistakes, not just repeating them. Jax’s Cameo snafu is unfortunate, but it didn’t come out of nowhere. It’s part of a larger pattern that fans have been watching unfold for years—a pattern of emotional immaturity, poor judgment, and public missteps.
The Valley is available to stream on Peacock and Hayu in the UK and Ireland.
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