Another day, another lawsuit seems to be the mantra for the Kardashian family, but this one actually ends with the little guy prevailing. Kourtney, Kim, and Khloe's cosmetics line Khroma Beauty is being renamed after a Florida based make-up line won its trademark dispute with the reality family.
The business called Kroma Makeup was seeking $10 million in damages, but instead Kroma is rebranding itself as Kardashian Beauty. The sisters' products have already been produced and are ready to hit the shelves, but plans have been put on hold due to the massive relabeling.
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The Daily Mail reports on the rebranding efforts that will save the the sisters a hefty multi-million dollar fine. The woman behind Kroma Makeup previously stated, "I developed the Kroma line myself, built my business through my own hard work, and took the legal steps necessary to protect it."
She added, "I have now been forced into legal battle with the Kardashians simply because they have decided to take something that doesn't belong to them.'
Concerned that Khroma Beauty could confuse or mislead Kroma buyers, its creator filed the suit, asserting, "The false association is damaging … and threatens to destroy its business."
The suit further alleged that Kim had knowledge of the Kroma brand before naming her own cosmetics line. The attorney for Kroma claims, "On or about May 2010, representatives for Tillett and TLK Fusion were engaged in discussions regarding the possible product placement of the KROMA cosmetics line on the television reality show special The SPINdustry that was scheduled to air on E! Entertainment Television following an episode of Keeping Up With the Kardashians."
While the show never aired, the Kardashians may have had knowledge of the name and the line. Shame, shame, shame!
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