Multiple outlets have reported that Prince Harry and Meghan Markle are planning to move back to the UK. Now, a media expert is calling for a reset in their public strategy. The couple has built a portfolio of high-profile projects since leaving royal life, including major Netflix productions and other commercial ventures.
However, some of those efforts have ended sooner than expected. With a potential UK move on the horizon, the expert believes a less controlled and more authentic approach could work in their favor.
Expert warns Meghan Markle and Prince Harry to shift their media strategy amid alleged UK move
Prince Harry and Meghan Markle are allegedly set to spend an “extended period” in Britain with their children, Prince Archie and Princess Lilibet. The family is expected to establish a private home in the UK while keeping their properties in California and Portugal. They are also reportedly set to remain non-working royals, meaning the move does not signal a return to official royal duties.
Amid the reported move, media expert Sam McAlister has offered the couple some advice. She is known for securing ex-Prince Andrew’s BBC Newsnight interview and later working on the Netflix film “Scoop.” Now, she believes Harry and Markle could benefit from changing the way they approach their media projects.
Her biggest suggestion is to make their appearances feel less controlled. McAlister told The Royal Observer that audiences increasingly value authenticity. In her view, some of the couple’s previous appearances have seemed too carefully arranged. She suggested that more relaxed interviews could help them connect with viewers.
“People want authenticity,” McAlister said, according to the outlet. She encouraged the couple to “do things more casually” and take more risks with how they present themselves.
The advice comes after a series of major media ventures since the couple left royal duties in 2020. Their projects have included the Netflix docuseries “Harry & Meghan,” Harry’s “Heart of Invictus” documentary and the polo series “Polo.” Their Spotify partnership also ended in 2023, while Markle’s “With Love, Meghan” concluded after two seasons.
Against that background, McAlister argued that the couple could benefit from doing “a very small number of things” that are not so heavily managed. She believes this could reveal the “human warmth” that viewers may not always see through highly polished productions.
“They do feel a little bit distant… because everything is so perfectly administered. That can give a distance between the viewer and the recipient of the camera,” McAlister added.
