Wild Rose Beauty is back! Just days after admitting to a business failure on The Real Housewives of Salt Lake City, Whitney Rose revealed she regained control of her skincare company. She pulled off a dramatic 180, and she’s ready to make her business boom again.
Whitney Rose now has a Wild Rose Beauty relaunch plan
We first shared the news of Wild Rose Beauty’s demise earlier this year. Insiders said she quietly shut down the company in 2024. A third-party direct selling company started selling the old Wild Rose Beauty products.
On RHOSLC, she admitted that a business failed, and it left her family with “nothing.” She didn’t name the business, but we all assumed she was talking about the skincare line. Now, she has just announced that things have turned around. She’s resurrecting Wild Rose Beauty.
“Wild Rose Beauty proudly announces that Whitney Rose, the original founder, visionary, and face of the brand, has officially reclaimed full ownership. As of today, Wild Rose Beauty is no longer affiliated with any former partners or outside ownership groups, ushering in a new era of independence, authenticity, and innovation,” a press release read.
“As hard as it is to admit failure on such a public level, it was liberating to speak my truth. The truth that I couldn’t see at that point in time is that I didn’t fail, I was actually just being protected by the universe and redirected back to my life path,” Whitney wrote.
She continued, “I want to thank everyone who has stood by me and encouraged me to keep going.”
As Wild Rose Beauty begins a new era, Whitney says that her customers can look forward to updated product lines and an “even stronger commitment’ to using clean ingredients and cruelty-free practices. Whitney said this is more than just skincare. It’s about building a daily routine.
The Real Housewives of Salt Lake City airs on Tuesdays at 8/7c on Bravo. Stream it on Peacock or Hayu in the UK and Ireland.
TELL US – DO YOU HAVE ANY WORDS OF SUPPORT FOR WHITNEY AS SHE RESTARTS WILD ROSE BEAUTY?
