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Remember a time when everything Kimmie Kardashian and Ko. touched turned to gold? Everything from sex tapes to magazine covers to products no one much wanted? Well, it seems, my friends, that time has officially ended. The Kardashian family, kontrolled by pimpmomager Kris Jenner, believed they were untouchable, but one obnoxious scheme too many has come back to haunt them.
Back in the day, before Kim went from untouchable to The Untouchable, she filed a lawsuit against Old Navy via its parent company The Gap for supposedly using a look a-like in one of their commercials. The Keeping Up With The Kardashians star apparently believes hiring a brown haired woman to be part of their ads means Old Navy is emulating her. As retribution Kim wants them to pay her an estimated $20 million because she has a patent pending on being brunette or something.
If it seems to you that Kim’s claim is baseless you’re not the only one! Fox News decided to do some investigating of their own and asked several legal professionals to give their opinion on the merit of Kim’s suit. The over-whelming consensus? None!
“I think it is a tenuous claim,” stated attorney Alonzo Wickers. “The model didn’t even strike me as being obviously a rip off of Kim, and more importantly, didn’t do anything in the ad that evokes anything I associate with Kim Kardashian.” The model, one Melissa Molinaro, is featured in the commercial singing and dancing — which we know are two things Kim has proven unsuccessful at!
Which is exactly the point — The Gap’s attorney decided to combat Kim’s claim by attempting to prove that she is “libel-proof” or has tarnished her image so much it wouldn’t even matter if people believed it was her in the ads! And not only that, but what little reputation Kim has bears no relation to the theme of the commercial because Kim is not known as a musician, dancer, etc. — but a star whose entire “talent” stems from her publicity-seeking “real” life.
“What reputation? She doesn’t have one,” admonished legal expert Joey Jackson. “Kim Kardashian makes her reputation off of pushing the envelope, playing with the public psyche, and being controversial,” Mr. Jackson explained. “She is a publicity craver and seeker, thereby making any publicity is good publicity for her.”
Jackson believes The Gap will be able to prove that while the level of publicity may be detrimental to a star with actual talents, for someone like Kim whose celebrity stems from ubiquity, it will in no way hinder her brand.
The article compares Kim’s reputation to someone like Taylor Swift’s, whose image as an upstanding person is diametrically opposite to Kim’s image as a “notorious” person whose success was never built on being liked, respected or popular, but instead built on being controversial. Um… major burn!
Additionally, experts believe the disparagement of the Kardashian image has absolutely nothing to do with the Old Navy ad and was instead caused by their own actions. Ya think? “The Kardashians’ value has gone down by about a third and that damage was not done by an Old Navy ad,” explains Mike Paul of MGP & Associates PR, a New York-based crisis management firm. “The family destroyed Kim’s reputation.”
Steven Levitt an expert in calculating celebrity Q Scores or, in other words, a metric scoring system that evaluates celebrity value in terms of public perception, claims that Kim’s score is a 62 which means she is recognized by 62% of the American public. Q Scores are used by companies to determine if a celebrity is a valuable asset to their brand — in Kim’s case, she’s not.
In order to evaluate a Q Score researchers take into consideration negative and positive associations. For instance, someone like Casey Anthony garners mainly negative associations to most Americans, while someone like Betty White is positively identified. Unfortunately for Kim, her positive Q score is a 12; the average positive score is an 18. This breaks down to mean that Kim’s negative association is 58%. So while 62% of people recognize her image, 58% of them associate that image with something negative (sex tape *ahem* sex tape).
Levitt believes this analysis (which was not conducted by The Gap’s legal team, but an unbiased, neutral party) will play into The Gap’s defense against Kim as proof that she has no reputation to maintain. “Kim’s ratings are so negative she doesn’t have anything to protect.”
“We are talking about somebody who has four and a half time more negative sentiment than positive in the eyes of the American population. What kind of reputation is that?” Levitt questioned. The Kardashian Kamp did not comment on Fox’s report.
Sadly, for the family who was once on the top of the reality TV pyramid things are going steadily from bad to worse. Days after we reported that the Kardashian’s magazine deal fell through, no thanks to Kris’ irrational demands to control all published material of managing company AMI’s publications, MTV News is confirming that the deal is definitely dead — and the piece recently published in Star magazine questioning Khloe Kardashian‘s biological father is proof the deal is finished!
A rep for the family is of course denying everything, “Kris has never had a conversation with AMI regarding this issue [of her demands]. But the allegations contained in the Star article about Khloe not being a Kardashian are completely fabricated, false and untrue. Robert Kardashian is absolutely her biological father, so of course she was upset over their story.”
Furthermore, the family’s supposed deal with Mattel to release Kardashian Barbie Dolls has also fallen through! “As popular as the Kardashian sisters are, at this point in time we are not manufacturing Barbie-branded Kardashian dolls,” a rep for Mattel revealed.
And finally, Kris Humphries, spurned husband and by-product of the Kardashian media machine, has decided to ditch the PR firm he hired when Kim was trashing his image left and right to the press. 73-days after Kris employed Anderson Group Public Relations to manage his image, the Kourtney and Kim Take New York star decided to divorce the company. Hey, that relationship lasted longer than his marriage!
TMZ reports that Kris and AGPR differed on a long-term strategy for his career and the company was disappointed after his rather disastrous appearance on Good Morning America last month. Apparently, Kris has already retained the services of another PR firm and wants to focus on his reputation as basketball player, instead of attempting to rebuild his media image in the wake of Kimpocalypse.
Reports have already come out saying Kris seeks to get the show canceled for portraying him in false light in order to salvage Kim’s image and her decision to file for divorce.
You know what something tells me Kris has already come out on top and doesn’t need to try too hard to look like the better person in this instance!
And oh yeah, Kimmie Kakes co-hosted Live With Kelly this morning, further proving to the world that she has the personality of a turtle! Apologies to all turtles around the world, but Kimmie didn’t really reveal anything new simply stating she rushed too quickly into her marriage with Kris.
Of course, Kelly Ripa — who spent the entire hour kissing Kimmie’s butt — failed to make mention of our report, which was picked up by GMA and ABC News, of Kimmie faking scenes for her show.
[Photos Credit: WENN]
IS KIM’S TARNISHED IMAGE A VIABLE DEFENSE FOR THE GAP? ARE YOU SURPRISED THE DEAL WITH MATTEL FELL THROUGH? IS KRIS RIGHT TO FOCUS ON BASKETBALL AND IGNORE THE KIM-DRAMA?
I totally get Kris’ take on John Edwards. While I myself would jump at the chance to meet w/him, I know so many people who feel exactly like Kris does and are vehemently against it based on their religion. While the KKK’s may have wanted him to come off poorly because of this, he didn’t. And Kim barely acknowledging Kris’ sister, so typically self-absorbed of her. She didn’t fail to drop everything for her reading w/John Edwards though. How does one go from wanting to have babies right away w/her new hubby to wanting to divorce him just a few weeks later. Kim said she met w/him on the day of her father’s death, which was Sept 30th. Kim was married on 8/20 and was fully aware that she was going to end her marriage on 9/30! So much so that she barely interacted with her husband and completely spurned his family. She is such ;manipulative vapid trash. I wonder how much John Edwards was paid to say the things he did about Kris Jenner…..that her marriage to Robert Kardashian didn’t end for the reasons it seemed to and that Kris took the heat and was willing to look like the bad guy. Kris Jenner is as vapid and shallow as the daughter she raised. Luckily for Khloe & Kourtney she focused most of her energy on the daughter most like her. And shame on the Kelly & Regis show (or whatever it’s now called without Regis) for putting her on the show and giving her airtime. She is a total bore and has nothing interesting to say or offer. Kelly Rippa should be ashamed of the way she fawned over Kim. It’s one thing to be polite to your co-host, but quite another to pander to someone as mindless and talentless as KK. Bad move Kelly. You come off as nothing more than a talking head w/behavior like that.
@51 MichelleM — AMEN! Right you are!
I’m with you MichelleM. I can never watch an entire show of KUWTK because it is goes too slow! They drag out every sentence because ain’t nothin to say! You can tell Kris is fed up with Kim being all about herself. I don’t know how he didn’t see that before. Anyway, Kim was cold to his sister. She wasn’t even gonna acknowledge her presence when she arrived! COLD and RUDE! Each episode I’m just like wow, she, her mom and family think she is some royal princess! Khloe had enough, Scott had enough but was nice about telling Kim about herself! These woman have become the diva extremes! Then you wanna go on Regis and Kelly and pretend to be sween and following your heart??? You dumped that man with zero consideration and kept all the money and guests from the wedding! NO HEaaRT! COLD!
Spot on MichelleM. I said the same thing – how much did she pay him to say nice things about her! She is horrible. I hate myself for watching it. P.S. What is wrong with her face in this pic? Too much surgery!
@ 51Michelle M. – Totally agree about John Edwards possibly being paid. If so, very dissapointed in him appearing on their totally fake show. Every single thing he said was a fact that probably every one of us knew the answer to. Example, saying her father died of cancer. One internet search & he knew their whole life. Come on “E”, do you really think we are that stupid??
Kims treatment towards his sisters visit was disgraceful. She couldn’t even “act” to pretend she gave a shit about dissapointing the poor girl & it was her first time in New York.
Gigi, #45, I know, right?! Some of the same ppl who claim to hate the K’s, who want to see them disappear forever are some of the same ones watching their shows…… LOL If you go back and read the past few articles, you’ll see the same thing. Though it really doesn’t make much sense, I kinda get a kick out of it. Gives me a few good chuckles… LOL
I wrote Live with Kelly and expressed my disgust with them for having a porn star and famewhore on the show.
I will write every single company that produces Kardashian Krap.
Let me know all of the other products the Kardashian Krappy Klan have or endorse so that I can get started on sending the companies emails
Why does Reality Tea continue to report on Kim’s every move? Literally every detail of her life is reported here. I would prefer that they just recap the show. It’s becoming quite obvious that a lot of people on this site are watching the show. So much for the boycott.
It’s the beginning of the end for this fame ho Klan. People tuned in to see what happened to the 72 day marriage, it was over in 40 days. They have no talent, nothing left to push on the public. Lamar has publicly cheated on Khloe, Scott and Kourtney are disfunctional AND all the athletes and wealthy man are ON TO Kim and her Momager who are just after their money.
@58
I don’t watch the show at all. I caught a few episodes a few years ago and wasn’t impressed, not to mention the fact that “E!” saturated their schedule with all things Kardashian. It got quite boring very quickly.
Kim’s a self centered, vapid porn star, Kris J is a pimp who made money off her daughter’s sex tape, Kim is a thief who stole from Ray J’s mom. Khloe was treated like the black sheep because her mother (the whore) slept about on Rob K Sr.. Bruce is a nut-less wonder.
I didn’t watch their “faux”wedding either. You don’t have to watch “E!” or any of the kartrashian shows to get see them. I see way more than enough if them and not by choice.
They are everywhere, all over TV, magazines, on entertainment shows, gossip sites, internet, etc.
So I am glad to see the tide has turned and they are being revealed for the lying scheming, stealing, fakeazz, greedy, soul-less fame-whore that they are.
The best part is that they brought it ALL on themselves. It won’t be long now till they turn on each other and devour each other like the parasitic piranhas that they are.
Now THAT would be something that I would be sure to watch!!
@ 51MichelleM
Great Points!!
I dont watch their show but love reading the comments on them. How entertaining. lol
Kim is beautiful but why is she looking like the octomom in this pic?
Can’t stand this family. I hope Kim & her posse all go away sooooon! They all have no personality (minus Khloe), and you people need to watch this talentless, boring show!
I meant to say to STOP watching
Doesn’t Kim look like Paris in this picture? Look at her nose, add blonde hair. She’s gone a bit overboard with the plastic surgery, she needs to relax.
@66 Fantasy
Totally agree! She’s definitely had MORE work done on her nose. It looks pinched in and more narrow, much like Paris’. She’s slowly morphing into the Octo-mom Cat Lady. Ugly on the inside, frightening on the outside.
Boycottkim.com > sign the petition, make a pledge and stop this nonsense. This family is toxic. Period
Whenever I think about Kim divorcing Kris after an hour, and keeping all the gifts, I think about her sister Kendall. Kendall had everyone that came to her birthday party donate their gifts/money to a children’s hospital. Why is it she has some sense, but no one else does?
First Smurfy Kendall was playing the audience in case you didn’t realize that! they are all a part of a con family! Kendall did that as a way to save face for the family in a time that their reputation was deeply in the gutter. She is the same as all the rest but I can excuse part of her behavior because she is a child ruled by a vile PIMPMAMA and made to conform and do as the family says! (Mainly as Kris Jenner says) Michelle you speak the truth and it truly disgusts me that Kelly made a fool of herself fawning over Kim. I am moreso disgusted with John Edwards and also wonder how much Kris Jenner paid him to state that she is not to blame for the divorce! It was so evident and I have to say to John Edwards “You have now been tarnished at the hand of the Kardashian curse! I am so disappointed that you took the almighty dollar and played into their hand! It was so clear exactly what had transpired between the K’s and John Edwards! I hope he can redeem himself soon but I feel he has already done the damage to his reputation having been involved with the gypsy family Kardashian. I will pray for him.
I’m willing to bet all of you are fat losers that are jealous of Kim and wish you could be as fabulous, beautiful, rich, and glamorous as her!! You’re all ugly, fat, bitches talking shit behind a computer screen. NO LIFE HAVING LOSERS!! Kim is great and she will prevail!!! Love her!!!!
To ILOVEKIM: is that you kiimie pretending to like yourself?
Kim made over 5 million dollars from Vivid Ent. for her sex tape. Ray J, in an interview in 2008, said they both receive monthly royalities. She’s still making money off of the tape. Great reputation to uphold. August must have been a great month for her royality check since the weekend of the wedding was very busy for the video. Shouldn’t they add that to the wedding income and shouldn’t Kris Humphries get a piece of that pie? She acts like she wants it to go away but then that would mean her monthy royality check would no longer come in and neither would Mom’s percentage.
Snoop Dogg calls out Kim Kardashian and Kris Humphries at http://www.allthadeets.com
Kim is Looking so Gorgeous and beautiful.I am so sad that Kim has not filed case against old Navy.
http://alicejrlq.jimdo.com/2012/02/01/get-diet-programs-to-get-healthy-weight/
This woman makes me want to vomit. Anything for media attention and money. Also I don’t care how good of a makeup artist you are you can’t make her face look like it had tons of surgery! Sorry! her nose looks completely different from when she first started it drooped down like that arab nose now its all pinches and point! WTF!? She thinks she can fool people “ohhh my very special makeup artist mario whatever the hell made me look this way” bullshit…everything about this woman screams deception! She is just a bad role model for all those hoochies out there desperatley wanting a hollywood career with no talent to make cheap boring sex tapes.
@ILOVEKIM …no one is jealous or fat honey..we have have respect and dignity and have a right to not like her for being a fat lying whore…