After seeing the hype and success of BravoCon 2023, it’s clear that fans are willing to spend, spend, spend to be a part of the network and its lineup of hit reality TV shows. As such, connection to Bravo has some marketing value. And one NYC based non-profit organization found a way to use that hype for a good, and adorable, cause.
Waldo’s Rescue Pen prides itself on being a no-kill shelter and saves the majority of its dogs from high-volume shelters where their chance at being adopted are slim. During a recent rescue mission, the shelter took to Instagram to introduce some of their newest editions, some of whom were named after Bravo fan favorites.
Using the Bravo hype to get pets into homes
“Andy Cohen has the 411 on the newest Real Housewives of NY,” Waldo’s Rescue Pen staff captioned the post. Included were several photos of dogs rescued in this particular mission.
“The RHONY gals arrived with the number one guy in the group and 35 other incredible pups on their freedom ride to NYC today!” the post continued. “They are already winning the hearts of everyone they meet including their Bravolebrity namesakes! They’re all up on our site ready for you to apply to adopt them!”
In another post, the shelter tagged @bravoandy and suggested the animals be featured on Watch What Happens Live. “Call us if you’re looking for some canine bartenders for WWHL!,” the caption read. The photos included several dogs alongside the Bravo stars that they were named after.
Southern Charm boys Austen Kroll and Shep Rose had canine counterparts. Also Real Housewives such as Erika Jayne, Kyle Richards, Kenya Moore, Dolores Catania, and Luann de Lesseps. Below Deck captains got a canine-inspired shout out as well. Lee Rosbach and Glenn Shephard were included.
Clearly, the marketing is working. The hype is up to check out the pets and get them adopted. In a third post, Waldo’s Rescue introduced the Vanderpuppies that include Ariana Madix, James Kennedy, and Lala Kent.
TELL US – WHAT DO YOU THINK OF THE MARKETING IDEA? WOULD YOU ADOPT A DOG NAMED AFTER YOUR FAVORITE BRAVOLEBRITY?
