Kim Kardashian West

Brand engineer extraordinaire, Kim Kardashian West is now touting yet another product that  she is giving her zillion dollar stamp of approval to…the Atkins diet!  The recent second-time-around mom is promoting the Atkins way of life in her quest to dissolve the sixty pounds she picked up while pregnant with her son, Saint according to People Magazine.  The weight loss program, Atkins 40 was the plan Kim previously used, after she gave birth to daughter North in 2013.

During Kim’s first pregnancy, she gained over fifty pounds and after North was born, she was determined to regain her tight curves.  The raven-haired co-star of “Keeping Up With the Kardashians” followed a strict exercise regimen and ate the Atkins way which places an emphasis on high-fat, high-protein and low carbohydrates consumption.  The Atkins 40 plan allows 40 grams of net carbohydrates per day. The diet suggests eating 3-4 ounces of protein per serving, along with 3 servings of added healthy fats per day. Healthy fats include avocados, coconut oil, olive oil, and nuts or seeds.  Followers of the diet have touted it as a way of eating that does not make them feel deprived.