Bethenny is back to hawking her Skinnygirl wares as if this was 2010 and the last four years of spinoffs, big business breaks, marriages, pending divorces, babies, failed talk shows and failed Skinnygirl products never happened. Bethenny is currently promoting a Skinnygirl cocktail book because um… you need that if you’re fancier than buying her bottled mixed drinks.
This week Bethenny appeared on The View where she seemed nervous, tongue-tied, and a bit jittery over being confronted about her major lifestyle change (i.e. how the mighty has fallen). She also promoted her new book Skinnygirl Cocktails. “It’s a great little guide,” she quipped. “All the drinks are under 150 calories.”
Bethenny Frankel is doing double book duty! Her new book “Skinnygirl Cocktails” released today. She’ll be doing a load of promotion for that one and she’s still busy doing press work for “Cookie Meets Peanut,” including readings and book signings with Cookie in tow. Perhaps this is why she wasn’t along for the Real Housewives of New York’strips to the Hamptons and Arizona – previous contractual agreements for the books?
Bethenny shared the photo above and captioned it, “My newest book #SkinnygirlCocktails comes out today!! Get it wherever books are sold! All of my favorite @skinnygirl party drink and snack recipes in one handy little book!”
It's time for Parenting 101 from Bethenny Frankel, y'all! You know you love it when she doles out advice. The reality star turned talk show host is sharing a very important parenting lesson that is near and dear to her heart, and she also revealing the one thing her daughter will never hear her say.
If you thought she was going to say that her daughter will never hear her talk trash about soon-to-be ex-husbandJason Hoppy(that's what I assumed!), think again. Bethenny, who admits to once being obsessed with dieting, reveals that she doesn't want three-year-old Bryn to grow up thinking that enjoying food is a bad thing. She makes she refrains from speaking negatively about weight and diets in front of her daughter. Actually, as much as I like to poke fun at Bethenny, she makes a good point (who knew?).
Getting married in the near future? Got nothing to do next weekend and money to burn? Is it your lifelong dream to hang out on the periphery of reality stars? Need some new Gretchen Christine Boo-tay products? Well, I've got just thing for you!
Let's say you built a giant brand based on how perfect and skinny and fab your life has been, and then let's say assume that a sperm donor the fairy tale marriage and a beautiful baby would be the cherry on top of said perfect life. You know what would really suck? If, due to your desire to become even more of an empire, you find yourself in a bitter divorce while you're in the middle of penning yet another lifestyle book.
Apparently, that is what is happening with the polarizing reality star Bethenny Frankel. In the midst of writing Skinnygirl Solutions, she now finds herself in a custody (and closet) battle with soon to be ex-husband Jason Hoppy. What's a girl to do?
It's like a Bravo break-up…or is it? There is a lot of gossip swirling about a feud between a neurotic former non-housewife from Real Housewives of New York and a certain Bravo front man who has basically made said woman into what she is today—with multiple spin-offs. Jill Zarin knows what I'm talking about, right?
There is news that Bethenny Ever After star Bethenny Frankel is biting the hand that once fed her. And that hand is attached to a man who will one day be my biffle for life. Ride or die. Perhaps when he stops engaging in housewives of past drama, he'll have more time to cultivate a friendship with me. A girl can dream, can't she?
So according to the interwebs, Bravo main man Andy Cohen isn't feeling the love from the woman–and empire–he had a hand in creating. That has to hurt! Many media outlets are reporting that Bethenny is turning her back on the network and the man who made her into the ultra-skinny multi-millionaire she is today. Again, somewhere Jill is laughing her butt off…while trying to secure a new contract for the upcoming season. Heather who? Holla!
Stop the presses and pour me a Skinnygirl margarita! On second thought, don't…I prefer my cocktails to taste good and go straight to my hips.
I have some wonderful news that will excite the masses. Whether you're a diehard Bethenneedy fan, a Bethennybody-else-but-her hater, or a passive and neutral Frankel, my dear, I don't give a damn, you are going to like what I have to say! Well, that third group probably couldn't care less, but the others–oh, the others!–will be thrilled! P.S. I'm working on a trademark for my newly coined phrases, so use at your own risk. TM, Ms. Frankel, TM!
Anyhoo, can you guess who this post is about? Anyone? Real Housewives of New York veteran and purveyor of Hoppylicious spin-offs and diet liquor concoctions Bethenny Frankel made an announcement earlier Monday on her website. The post was aptly titled "My Big Announcement." You have to give her credit, Bethenny always has been a straight shooter!
Well, you win some; you lose some apparently. This week BeamGlobal, the company that now owns Skinnygirl Cocktails and its affiliates (they now offer wine and vodkas) unleashed its new ad campaign. The campaign tells us to “Drink Like A Lady,” and curiously absent is a person who is hardly ladylike at all – Bethenny Frankel!
“Bethenny started this brand in an amazing way,” says Kevin George, Beam’s SVP & Global CMO told Forbes. “But as we look to consumer research of what women are looking for in terms of calorie-consciousness and convenience, we found there’s a huge group of people who are into that but actually don’t know who Bethenny is yet.” Imagine that?!
Perhaps once her new talk show debuts, her fans may increase, but as Beam seeks to take the Skinnygirl line global,Bethenny Ever After isn’t a well-known show. Although I have to wonder if BeamGlobal feels the weekly meltdowns featured on BEA may be hurting the brand…