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Bethenny Frankel On The School Run

It's time for Parenting 101 from Bethenny Frankel, y'all! You know you love it when she doles out advice. The reality star turned talk show host is sharing a very important parenting lesson that is near and dear to her heart, and she also revealing the one thing her daughter will never hear her say.

If you thought she was going to say that her daughter will never hear her talk trash about soon-to-be ex-husband Jason Hoppy (that's what I assumed!), think again. Bethenny, who admits to once being obsessed with dieting, reveals that she doesn't want three-year-old Bryn to grow up thinking that enjoying food is a bad thing. She makes she refrains from speaking negatively about weight and diets in front of her daughter. Actually, as much as I like to poke fun at Bethenny, she makes a good point (who knew?).

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gretchen-rossi

Getting married in the near future?  Got nothing to do next weekend and money to burn?  Is it your lifelong dream to hang out on the periphery of reality stars?  Need some new Gretchen Christine Boo-tay products?  Well, I've got just thing for you!

If you want to celebrate your bachelorette party in style (somewhat), and you have a "what happens in Vegas, stays in Vegas" mentality, then next weekend could be your chance to hang with Real Housewives of Orange County's Gretchen Rossi and Kendra on Top star Kendra Wilkinson-Baskett.

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A sad looking Bethenny Frankel is seen walking

Let's say you built a giant brand based on how perfect and skinny and fab your life has been, and then let's say assume that a sperm donor the fairy tale marriage and a beautiful baby would be the cherry on top of said perfect life.  You know what would really suck?  If, due to your desire to become even more of an empire, you find yourself in a bitter divorce while you're in the middle of penning yet another lifestyle book.

Apparently, that is what is happening with the polarizing reality star Bethenny Frankel.  In the midst of writing Skinnygirl Solutions, she now finds herself in a custody (and closet) battle with soon to be ex-husband Jason Hoppy.  What's a girl to do?

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It's like a Bravo break-up…or is it?  There is a lot of gossip swirling about a feud between a neurotic former non-housewife from Real Housewives of New York and a certain Bravo front man who has basically made said woman into what she is today—with multiple spin-offs.  Jill Zarin knows what I'm talking about, right?

There is news that Bethenny Ever After star Bethenny Frankel is biting the hand that once fed her.  And that hand is attached to a man who will one day be my biffle for life.  Ride or die.  Perhaps when he stops engaging in housewives of past drama, he'll have more time to cultivate a friendship with me.  A girl can dream, can't she? 

So according to the interwebs, Bravo main man Andy Cohen isn't feeling the love from the woman–and empire–he had a hand in creating.  That has to hurt!  Many media outlets are reporting that Bethenny is turning her back on the network and the man who made her into the ultra-skinny multi-millionaire she is today.  Again, somewhere Jill is laughing her butt off…while trying to secure a new contract for the upcoming season.  Heather who?  Holla!

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Stop the presses and pour me a Skinnygirl margarita!  On second thought, don't…I prefer my cocktails to taste good and go straight to my hips. 

I have some wonderful news that will excite the masses.  Whether you're a diehard Bethenneedy fan, a Bethennybody-else-but-her hater, or a passive and neutral Frankel, my dear, I don't give a damn, you are going to like what I have to say!  Well, that third group probably couldn't care less, but the others–oh, the others!–will be thrilled!  P.S. I'm working on a trademark for my newly coined phrases, so use at your own risk.  TM, Ms. Frankel, TM!  ;) 

Anyhoo, can you guess who this post is about?  Anyone? Real Housewives of New York veteran and purveyor of Hoppylicious spin-offs and diet liquor concoctions Bethenny Frankel made an announcement earlier Monday on her website.  The post was aptly titled "My Big Announcement."  You have to give her credit, Bethenny always has been a straight shooter!

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Well, you win some; you lose some apparently. This week BeamGlobal, the company that now owns Skinnygirl Cocktails and its affiliates (they now offer wine and vodkas) unleashed its new ad campaign. The campaign tells us to “Drink Like A Lady,” and curiously absent is a person who is hardly ladylike at all – Bethenny Frankel!

“Bethenny started this brand in an amazing way,” says Kevin George, Beam’s SVP & Global CMO told Forbes. “But as we look to consumer research of what women are looking for in terms of calorie-consciousness and convenience, we found there’s a huge group of people who are into that but actually don’t know who Bethenny is yet.” Imagine that?!

Perhaps once her new talk show debuts, her fans may increase, but as Beam seeks to take the Skinnygirl line global, Bethenny Ever After isn’t a well-known show. Although I have to wonder if BeamGlobal feels the weekly meltdowns featured on BEA may be hurting the brand…

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Bethenny Frankel’s new book Skinnydipping debuts on Tuesday, May 1st, and it looks like she might have a hit on her hands.

This is Bethenny’s first attempt at fiction and the early reviews are positive. The Hollywood Reporter gushed:

Skinnydipping is a totally fun, dishy read, especially for fans of reality TV. Clearly, Frankel has drawn inspiration from her own life to construct the plot of the novel and half the fun is trying to figure which characters and events might be drawn from her real life and which are entirely made up.

Love her or hate her, you can’t deny she’s doing something right when it comes to branding and business ventures. And apparently she can write novels, too.

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It looks like Bethenny Frankel should go ahead and treat herself to that $35,000 furniture. Reports show that the sales of her Skinnygirl cocktails have rocketed over the past year.

A market research firm estimates that Bethenny’s Skinnygirl drinks have had an increase in sales of almost 400%! Alcohol sales in general have seen an increase, but Skinnygirl’s sales have risen approximately 388%!

While Bethenny sold the rights to the drinks to Beam Global in a lucrative deal, she continues to work with them to promote the line and reportedly receives a cut of the profits.  And promote them she does – and successfully, it looks like!

Back in 2011, she said that she created the cocktails after realizing how impossible it was to find a low-calorie drink. “I created a sub-category that never existed. I wasn’t an expert — I was just another person bothered by a 700-calorie margarita.”

Bethenny is laughing all the way to the bank as she continues to branch out her Skinnygirl brand to shapewear, cleanses, and who knows what’ll be next!? Roller skates? Budget furniture? $10 glass bowls for holding phone chargers.

In other Bethenny-is-taking-over-the-world news, she shared on Facebook yesterday that her new talk show is set to premiere on June 11th!

She shared: “I’m so excited to announce that my talk show premieres on June 11th on Fox! Want to be in my audience? Get tickets here.”

That’s just two months away, so start planning your L.A. vacays now.

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